American beautyberry has colorful fall berries that last long into winter and is an excellent landscaping plant for color in the southern United States. Many birds flock to the fruit and become prolific seed carriers. Beautyberry has proven to be an attractive plant for forest wildlife within its native range; the fruit has high value protein used by white-tailed deer and will be eaten well into late November.
AFOA interviews a chemist with the U.S. Department of Agriculture and confirms that crushed leaves of the American beautyberry plant wards off biting insects, such as ticks, ants and mosquitoes. USDA Chemist Charles Cantrell says, "I've rubbed the leaves on my arms, and it works". The beautyberry plant has been used as a folk remedy but has a future as a marketable product.